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Bachelor of Mass Communication course; Requirements, duration, job opportunities and universities offering the course

Bachelor of Mass Communication course
Bachelor of Mass Communication course

The bachelor of mass communication programme is a four-year degree programme that prepares students to research, analyze, interpret, evaluate and present content effectively through various channels of communication. Through the course of study and the close mentoring by the lecturers, the student polishes his writing, verbal communication and visual skills. Critical thinking and analytical skills acquired through in-depth investigation of contemporary social issues, give the students the ability to analyze and appropriately react to any situation that might arise; a crucial necessity in the field of communication.

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Career Opportunities

Graduates from this programme will find employment in advertising, radio/television broadcasting, journalism and [public relations.  In advertising the graduates can be employed as advertising the graduates can be employed as advertising or marketing specialist, copy writer, media planner, media buyer, creative director, and media sales representative. In broadcasting the graduates can be employed as news analysts, creative directors, producers or editors.  In journalism, the graduates can be employed as creative writers, editors or publishers. While in public relations, they can be employed as public relations specialists/managers or as corporate affairs managers.

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REQUIREMENTS FOR THE BACHELOR OF MASS COMMUNICATION COURSE

On the KUCCPS site, this course is placed under cluster 3.
CLUSTER SUBJECT 1 ENG / KIS
CLUSTER SUBJECT 2 MAT A / MAT B / BIO / PHY / CHE / BIO / GSC
CLUSTER SUBJECT 3 HAG / GEO / CRE / IRE / HRE
CLUSTER SUBJECT 4 BIO / PHY / CHE / BIO / GSC / HAG / GEO / CRE / IRE / HRE / HSC / ARD / AGR / WW / MW / BC / PM / ECT / DRD / AVT / CMP / FRE / GER / ARB / KSL / MUC / BST
NOTE: A subject may only be considered ONCE in this section

MINIMUM SUBJECT REQUIREMENTS

SUBJECT 1 ENG / KIS C+

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INSTITUTIONS WHERE THE PROGRAMME IS OFFERED

Some of the institutions offering this programme are:

ANU AFRICA NAZARENE UNIVERSITY
CU CHUKA UNIVERSITY
EU EGERTON UNIVERSITY
JKUAT JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY
JKUAT JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY
KABU KABARAK UNIVERSITY
KBBU KIBABII UNIVERSITY
KCA KCA UNIVERSITY
KEMU KENYA METHODIST UNIVERSITY
KSU KISII UNIVERSITY
KU KENYATTA UNIVERSITY
LU LAIKIPIA UNIVERSITY
MKU MOUNT KENYA UNIVERSITY
MMARAU MAASAI MARA UNIVERSITY
MMARAU MAASAI MARA UNIVERSITY
MMU MULTIMEDIA UNIVERSITY OF KENYA
MMUST MASINDE MULIRO UNIVERSITY OF SCIENCE & TECHNOLOGY
MSU MASENO UNIVERSITY
PUEA PRESBYTERIAN UNIVERSITY OF EAST AFRICA
RNU RONGO UNIVERSITY
RU RIARA UNIVERSITY
TUK TECHNICAL UNIVERSITY OF KENYA
TUM TECHNICAL UNIVERSITY OF MOMBASA
TUM TECHNICAL UNIVERSITY OF MOMBASA
UON UNIVERSITY OF NAIROBI
UON UNIVERSITY OF NAIROBI

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